German Chamber of Commerce - South & Southwest China

Event Details

The German Chamber of Commerce together with Decathlon will organize a visit to Decathlon Chengdu Tianfu Store on July 2nd, 2021 (Friday).


Decathlon group is a company possesses the whole industrial chains of sport products with research & design, owned brands, retailing, logistics and production. Decathlon was founded by Michel LECLERCQ in 1976, in France. By the end of 2016, 1176 stores had been opened in 28 countries and regions. Nowadays, Decathlon has been the biggest mass sport company in Europe. Each year it releases more than 3,000 new products among more than 20 passion brands. We provide a wide range of sports including Mountain Sports, Water sports, Cycling, Roller sports, Tennis, Table Tennis, Golf, Fitness, Team sports and so on. Globally, 85% of products sold in Decathlon are by owned brands. Decathlon production is distributed in 21 countries and regions. China shares over 40% of global production.


Decathlon came to China in 1989, starting business from production and supply chain management. Till now, we have 36 industrial resident office in cities as Shanghai, Guangzhou, Chengdu, Wuhan etc. Till August 2017, there are 230 stores in about 100 cities in China. With the fast development of Decathlon E-commerce, which started since 2009, sports users in 400 cities have enjoyed our products and service.

During this event, we will visit the store in depth, and the Decathlon Tianfu Store Manager Tony YANG and the Commercial Director Eric Huang will explain in detail Decathlon's sales strategy for us. After the visit, Decathlon will introduce to us the strategy of its entire industry chain, and discuss their respective marketing methods with everyone, guests are very welcomed to share their own sales strategy.


Preliminary information:

Date: July 2nd, 14:30-16:35

Gather Point: Gate of Decathlon Tianfu Store, No. 199, Duhui Road

Venue: Decathlon Tianfu Store, No. 199, Duhui Road

Language: Chinese

Price: Member 100 RMB/ticket, non-member 200 RMB/ticket


Since the number of participants is limited, we will treat your registrations on a first come, first served basis. For registration please contact us via or tel. 028-8533 6841 no later than June 29th (Tuesday).


Please note: Decathlon reserves the right to refuse competitors to enter the venue. After your registration is successful, we will inform you as soon as possible whether Decathlon has approved your visit application.


For the safety for all the participants, please prepare your mask and Tianfu Health Code (green code) in advance.



迪卡侬集团由Michel LECLERCQ先生于1976年在法国创立,截止于2016年底已于全球28个国家成功开设1176家门店,行业排名欧洲第一。迪卡侬每年推出3000种以上新产品,自有品牌数量超过20个,产品覆盖山地运动, 水上运动, 自行车轮滑滑板运动, 球拍类和高尔夫运动, 健身运动, 自然运动和团队运动等几乎所有大众运动。商场内自有品牌产品占比超过85%。集团生产线遍布全球21个国家或地区,其中超过40%的产品来自于中国。


本次参观过程中,我们将深入参观卖场,并由迪卡侬天府店店长Tony YANG以及商务总监Eric Huang为我们详细讲解迪卡侬的销售策略。参观完毕后,迪卡侬会为我们介绍其全产业链发展策略,并和大家一起讨论各自的营销方法,充分交流沟通



时间:7月2日 14:30-16:35






活动名额有限,先到先得。报名请在6月29日(周二)前联系王盈月女士,邮箱地址,电话028-8533 6841.





Members and FoC ticket

Member PriceRMB 100

Non-member ticket

Public PriceRMB 200


July 2, 2021

Main Schedule

2:15 PM
Gather up and registration
2:30 PM - 3:30 PM
Store visit with guide
3:30 PM - 4:30 PM
Exchange and discussion

Sponsors and Partners



成都, 四川, China

Decathlon Tianfu Store, No.199, Duhui Road, Gaoxin district, Chengdu

Contact us

For additional event or venue information, please email wang.yingyue@gz.china.ahk.deYou can also reach us at +86 18281690520

See route