Event Information

E-commerce is playing an increasingly important role in global markets. Digital marketing and live streaming cannot only effectively attract potential customers but also has other positive impact on the market structure, with differing effects across businesses. Companies are thus able to gain market share and profitability.

The German Chamber of Commerce has honorably invited Mr. Wehner, the Managing Director for Alibaba group-Germany, Austria, Switzerland, CEE and Turkey to review the e-commerce market in Germany and China, share his in-depth insights into China's e-commerce market development. Learn useful tips and effective strategies straight from the experts and like-minded peers to support your business growth in a dynamic industry.

We are sincerely inviting our members to attend our Hybrid GM Roundtable on June 2nd at 15:30pm-16:30pm via Zoom.

Event Agenda

15:30 – 15:40 Welcome remark by Mr. Klose

15:40 – 16:10 Presentation on  " Live brand storytelling with Taobao Live - insights into the Alibaba-owned livestreaming platform" by Mr. Wehner

16:10 – 16:15 Alibaba and German Chamber of Commerce Cooperation Case Sharing  "Discover Germany TaoBao Live Stream

16:15 – 16:30 Q&A session 

Moderator & Speaker

  • Moderator: Martin Klose (Executive Director of German Chamber of Commerce South & Southwest)

    Moderator: Martin Klose

    Executive Director of German Chamber of Commerce South & Southwest

  • Speaker: Karl Wehner (Managing Director of Alibaba Group – Germany, Austria, Switzerland, CEE and Turkey)

    Speaker: Karl Wehner

    Managing Director of Alibaba Group – Germany, Austria, Switzerland, CEE and Turkey

    Karl Wehner joined the Alibaba Group in June 2016 and was appointed to Managing Director for the regions in July 2017.
    Since August 2019, Alipay and Ant Financial Services are among his responsibilities as well.
    Karl is responsible for helping partners across key European markets access the Alibaba ecosystem. He brings over twenty years of experience in the digital commerce space to the role.
    Karl started his e-commerce career at Amazon Germany in 1999, where he launched and managed the Marketplace business and was also responsible for the launch of Amazon’s co-branded credit card.
    Before joining Alibaba, Karl successfully built a third-party marketplace for Takealot.com in Cape Town, which has become South Africa's largest e-commerce company.

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Member and FoC Only
Standard Price Free
HK Members
Standard Price Free
  • Please register before  June 1st (Tuesday) 1:00pm. The join link will be send individually after signed up.  

  • Only 30 seats will be provided, a first-come first-serve basis.

  • We are pleased to welcome member and FOC company who has export demand or is related to e-commerce industry. 

  • You can choose either to join us in Chamber office, or join online via zoom room.

  • The final registration needs to be approved by organizer